miércoles, 30 de marzo de 2011

An example of undercover boss. What are the benefits of going undercover in the company you manage?



This week we talk in class about undercover and I think is a good topic to talk in my blog. I hope that you find interesting.
Steven Foster is the co-founder and CEO of Lucky Strike Lanes & Lounge, acknowledges that it’s difficult to keep an entertainment-based business growing in a recession. Foster appears on CBS’ Undercover Boss to work with other employees and leave the CEO for a week.
This program provides an opportunity for the leaders of the companies who can work without being the boss for a week. This have a lot of opportunities for theirs because they can find the problems better, improve communication, know the image that the employees have of the company, detect the employee’s needs and many other benefits.
At the end of the TV program the bosses explain to the employees who have been working that they are the boss and that they were undercover. The bosses help employees to fulfill their dreams.

sábado, 26 de marzo de 2011

Social networks, friend or enemies of business?


Last week we've been talking about social networks and I think this topic is very interesting to premiere my blog: Social networks, friends or enemies of business?
This video that I post was released by the NGO Greenpeace to denounce the use of palm oil by Nestlé to manufacture his principal product “Kit Kat”. The use of this palm oil leads to destruction of Indonesia's rainforests and the habitat of orangutans.
Nestlé withdraws got Youtube video claiming misuse of its trademark and posted on his Facebook page an entry in which he told his fans that if they made any change in our logo, his publication would be eliminated. This made ​​the followers of social network "revolution against the mark " by the censorship of Nestlé.
This is an example of how poorly managed social networks are an enemy to the company, you should never blame the consumer you have to listen their opinion always.